🎯 Goals
The expected result:
- Improving the process
Problem
Problems that can be seen at a glance, apart from the site's visual design.
It is not clear when the process starts
There are too many steps
Too many links visible during the process
Too many fields to fill in, depending on what you are going to pay for
Research
If I had the resources and time, I would have started with a benchmark first.
In this case, I have analysed in a shallow way two payment tools available on the market.
- Stripe
- Adyen
Secondly, I would analyse data and metrics of the website, to know where the abandonment of the process occurs.
And last but not least, I would like to interview and make some workshops with users of the platform to find out what the pain points are and to confirm the hypotheses I have made during the process.