My portfolio | Buy & Sell
Project Overview
Buy & Sell keeps people who invest in the stock market informed in "Real time" with the latest news and the evolution of their investment portfolio.
📅 3 months - March to May 2020.
🚀 General Project
Although I initially considered that this application was necessary for investors, I had to iterate the original idea during the research to people who wanted to invest.
🎯 Bussines Goals
The expected result:
- Keeping stock market investors informed
- Monitoring and updating the investment portfolio
- Reaching users without investment knowledge
🛠 Tools used
- Figma
- Marvel
Problem
At the present time, the need for up-to-date information on the stock exchange and the markets has increased. Investors need to be in control of their investments in an easy way.
Problems and objectives:
Investment tools are neither transparent nor easy to understand.
Having all the information in real-time
Profit-making (not losing money)
User target
In order to determine who would use the tool, a value proposition canvas was first created with two types of potential clients.
User Persona 1, no investment knowledge
User Persona 2, with investment knowledge
Role & Responsibilities
In this project, I carried out:
- User Research
- The information architecture
- Sketching wireframes low-fi
- User Flows & Prototype
Design Process
The approach process was carried out in several phases, the first step was to know the needs of the users and what the business objectives were.
Secondly, three tools that are currently on the market were analysed.
After getting to know the product and seeing what kind of competition there was in the market with benchmarking. We started to analyse the potential user of the app.
Value proposition
- User interview
User Research
114 surveys and 3 interviews were conducted to identify users' frustrations and needs. Two types of users were identified:
- Those who have knowledge about the stock market and investments.
- Those who have no knowledge about the stock market and investments.
Quantitative Research
The following results were obtained:
Result 1: People who invest do not necessarily have to have a background or knowledge related to economics. Users need data to be represented in a clear way.
Result 2: The majority of people who invest (85%) keep themselves informed. Users need to be informed when it comes to investing.
Result 3: 70.9% of respondents invest through their bank and financial advisors. Users need investment tools that are in touch with their bank
Result 4: Users need real-time information on their investment.
Cualitative Research - User Interviews
Three people were interviewed via Skype.
Results of the interviews
Initial hypotheses were confirmed and new opportunities were found.
Common patterns
- Users want to find up-to-date information in one place.
- The way in which data is visualised needs to be made easier and clearer so that it can be understood by people who have no background or connection to the financial sector.
- Alerts on portfolio and market developments.
- Carrying out and programming operations.
Opportunities
- Create a "test" or demo mode.
- Link my news to specialised media.
- Create a real-time, personal (chat) consulting service
- Manage the portfolio on a scheduled basis
- Give monthly reports for the user to see the overall position
As a result, we have two User persona:
User Journey
Interaction Design
The hierarchy of the content of the application was established using the Moscow method, in order to arrive at the MVP to be developed.
Defining what the MVP should be, I started working on the information architecture.
SITEMAP
The design process began with sketching, which later resulted in Low Fi wireframes.
Use Case: Registration & purchase
With this organization clear, the wireframes Mi-fi were designed.
User Testing
The tool was prototyped with the Mifi wireframes in Marvel App.
The test was carried out by the same people who were interviewed.
They were given three tasks:
- Watch the news
- Buy Acciona shares
- Create an alert
Of the three tasks performed, the creation of alerts was not carried out well in the two cases. Due to time constraints, it was not possible to iterate this result, which is undoubtedly a pain point of the project.
Conclusions & learnings
- There are many apps on the market but they either do not have all the functionalities that users want or they are complex.
- Main needs: Information, management and clarity.
- There is a market niche for people who do not understand the world of investing.
- Opportunity: The pandemic has brought a change in the use of technology.
One of the things I learned is that although it might seem easy to me, it didn't have to be user-friendly. I realised this because in the user test all users had the same pain point